• What is self-investing?

    Self-investing is choosing and managing your own investments without receiving any personal financial advice.

    Why would you self-invest?

    Over the past few years technology has changed the way we handle our finances. From online banking to using price comparison websites to find the best deals, you can do almost anything online without leaving the comfort of your home, and that includes investing.

    You may choose to self-invest because you want to take more control and don't feel you need to take personal financial advice.

    Self-investing with AXA Self Investor

    AXA Self Investor is an online service offering investment funds through our Stocks and Shares ISA or our Trading Account.

    We'll help you invest with our range of useful tools, videos and guides so you can make your own informed decisions.

    • Decide how much risk you're willing and able to take with our Risk profiler
    • Find out what a Stocks and Shares ISA could be worth in the future with our ISA forecaster
    • Check the risk level of your chosen funds before you invest

    Ways to choose investment funds

    You can browse our full range of investment funds or use one of our 3 ways to help narrow down your options:

    Ready-made funds icon

    Ready-made All-in-One funds managed to different levels of risk

    Favourite funds icon

    The top 100 Favourite funds chosen by our investment experts*

    Quick start portfolios icon

    3 example Quick Start portfolios to help you get started

    The value of investments can go down as well as up and you could get back less than you invest.

    Managing your investments

    Once you start investing, you'll need to regularly monitor and review your funds to make sure they continue to meet your needs and goals as your circumstances change. You can do this using our secure online smart+ service, available 24/7. This is where you can:

    • Check your account balance
    • See how your funds are performing
    • Buy, sell and switch your funds
    • Pay in or withdraw money
    • Change your personal details

    Once you're a customer you can also view your account through our iPad app with graphs and tables to show you how your investment is split and how each of your funds is performing.

    Register for your account now

    Support when you need it

    We can't give you any financial advice, but if you need any help along the way with questions about our products or service, our UK based Customer Support team will be happy to help and are contactable via phone or email.

    Think you're ready to self-invest?

    Why not create an investment plan to help you get started?