• Why invest for the long-term?

    Investing is often said to be a long-term activity. Why is this and what should you consider?

    Market ups and downs

    Riding out market ups and downs

    General economic factors, business conditions and political events are just some of the examples that can cause uncertainty in the market. Over any given time period the economy can go through a series of ups and downs.

    Markets can quickly react to short-term events, so if you're looking to invest your money over a short period of time, such as less than 5 years, it may not have enough time to recover from any dips in value. If you invest for 10 years or more you may increase the chances of your investments recovering from short-term falls in the market.

    You'll often hear the expression 'with investment comes risk', as there's always the possibility that you could get back less than you invest. Everyone is different in the amount of risk they're willing to take with their money and how much capacity they have for loss.

    Diversification: consider your portfolio

    Investment funds can be made up of different types of assets, which all have different levels of risk, for example investing in bonds is considered to be lower risk than investing in equities. When you choose funds you have the option of choosing a fund that invests across one asset type, sector or geography or in a range of assets, sectors and geographies. This could help to spread the risk of your investments so that potential losses in one area may be offset by potential gains in another.

    Higher risk investments have the potential for higher returns over the long-term, but they're also likely to be more volatile and suddenly fall or rise in value. Whereas lower risk investments will usually be less volatile but are more likely to give you lower returns.

    Before you invest, take a look at our Risk profiler which will help you to understand how comfortable you are taking risk with your money.

    3 things to remember when investing:

    1. Try not to let your emotions take over when investing – stop and think. If there’s a dip in the market, try not to panic and keep in mind the amount of risk you’re willing to take with your money and your capacity to deal with any losses
    2. Consider your goals – if you invest for 10 years or more you could increase the chances of your investments recovering from short term falls
    3. Investments don't always go in a straight line – they have the potential to react and recover from short-term market events.

    Please remember the value of investments can go down as well as up and you could get back less than you invest.

    Three things to consider

    What's next?

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